5月15日，首届中国新文创市集暨潮玩游园会在北京朝阳公园火热启幕。
5月15日，首届中国新文创市集暨潮玩游园会在北京朝阳公园火热启幕。市集以“文润美好·创享生活·潮向未来”为主题，集结各类优质文创资源，打造集文化展示、互动体验、文创消费于一体的潮流盛会。全球吉庆生肖设计大赛携精品文创与潮玩精彩亮相，当传统生肖文脉碰撞现代潮玩设计，生肖展位成为人气爆棚的打卡点，圈粉众多市民游客。
On May 15, the first China New Cultural and Creative Market & Trendy Toy Carnival kicked off with great excitement at Beijing's Chaoyang Park. Themed "Culture Nurtures Beauty, Creativity Enriches Life, and Trends Lead the Future", the market brought together a variety of high-quality cultural and creative brands and resources to create a trendy event blending cultural displays, interactive experience, and cultural consumption. The Global Zodiac Design Competition made a brilliant appearance with premium cultural and creative products and trendy collectibles. As traditional Chinese zodiac culture met modern trendy toys design, the zodiac booth became a popular photo spot, attracting many citizens and tourists.
设计为桥，生肖潮向世界
Design as a Bridge, Zodiac Trends Go Global
北京市海外文化交流中心主任王海茹分享文创案例
Wang Hairu, Director of the Beijing Overseas Cultural Exchange Center, delivered a case study on cultural creativity
开幕式上，北京市海外文化交流中心主任王海茹以《设计为桥，中国生肖跃向世界》为主题，带来精彩的文创案例分享，揭秘大赛的“潮玩密码”——以现代创意设计为传统生肖“焕新”，推动生肖文化破圈传播、走向世界。
At the opening ceremony, Wang Hairu, Director of the Beijing Overseas Cultural Exchange Center, delivered a fascinating case study on cultural creativity titledDesign as a Bridge, Zodiac Trends Go Global, revealing the key to its success — using modern creative design to "rejuvenate" the traditional zodiac and promote its cross-cultural spread worldwide.
自2014年创办至今，由北京市文化和旅游局主办、北京市海外文化交流中心承办的全球吉庆生肖设计大赛已走过十二载历程。大赛累计征集全球近30个国家4万余件创意作品，评选出645件获奖佳作，先后亮相22个国家、举办54场展览，成为集创作、展示、交流、转化于一体的生肖文化国际传播平台。
Since its inception in 2014, the Global Zodiac Design Competition, hosted by the Beijing Municipal Bureau of Culture and Tourism and organized by the Beijing Overseas Cultural Exchange Center, has grown into an influential international platform. The competition has collected over 40,000 creative works from nearly 30 countries globally. A total of 645 award-winning works have been selected. The event has been presented in 22 countries with 54 exhibitions held, becoming an international communication platform for zodiac culture that integrates creation, display, exchange and achievement transformation.
精品荟萃，引爆观展热潮
A Gathering of Masterpieces Draws Crowds of Visitors
全球吉庆生肖设计大赛亮相“北京礼物”展区
Global Zodiac Design Competition debuts at "Beijing Gift" exhibition area
在“北京礼物”专属展区，大赛的马年优秀获奖作品及历年文创产品集中亮相！传统美学融合现代创意思维，风格多元、潮范十足，每一件作品都蕴含着生肖文化的独特魅力。市民游客纷纷驻足观展、打卡留念，沉浸式解锁生肖艺术的新潮打开方式。
In the exclusive "Beijing Gift" exhibition area, the competition's award-winning works for the Year of the Horse and cultural and creative products from past years were showcased! Traditional aesthetics blend with modern creative thinking, resulting in diverse styles full of trendy flair. Each piece of work embodies the unique charm of zodiac culture. Citizens and tourists stopped to view the exhibits, took photos, and checked in, immersing themselves in a trendy new way to experience zodiac art.
好物出圈，赋能文化生活新体验
Trendy Products Go Viral, Inspiring New Cultural Lifestyles
生肖文创产品深受游客喜爱
Chinese zodiac cultural and creative products popular among visitors
在文博文创展区，全球吉庆生肖设计大赛专属摊位更是人气爆棚。吉庆生肖马摆件、吉庆生肖×WAKUKU马年娃衣、十二生肖餐具套装等生肖好物悉数登场，还有北京中轴线主题冰箱贴等特色文创。生肖文创产品将文化内涵、实用价值与潮流属性完美融合，实现文化创意与市场消费深度结合，深受现场游客的喜爱。
In the cultural and museum creative exhibition area, the dedicated booth of the Global Zodiac Design Competition was particularly packed with visitors. Auspicious Chinese zodiac horse figurines, auspicious Chinese zodiac × WAKUKU doll outfit for the Year of the Horse, twelve Chinese zodiac tableware sets, and other Chinese zodiac treasures were all on display, along with special cultural and creative products like Beijing Central Axis-themed fridge magnets. Chinese zodiac cultural and creative products perfectly blend cultural connotations, practical value, and trendy attributes, achieving a deep integration of cultural creativity and consumer culture, which is highly popular among on-site visitors.
即日起至5月24日，全球吉庆生肖设计大赛作品展及文创好物将持续亮相朝阳公园，现场打卡还能领取精美限定好礼。这个夏天，快来赴一场生肖文化与潮流文创碰撞的文化盛宴，把传统美学的新潮乐趣带回家！
From now until May 24, the Global Zodiac Design Competition Exhibition and cultural and creative gems will continue to appear at Chaoyang Park, where visitors can check in and receive exquisite limited-edition gifts. This summer, come and enjoy a cultural feast where zodiac culture meets trendy cultural and creative products, and take home a fresh new appreciation of traditional aesthetics!
来源：北京海外文化交流公众号
